Successful Participation at Paris Apparel Sourcing Expo: Insights and Achievements

From September 17th to 19th, the Paris Apparel Sourcing Expo, one of Europe’s most influential comprehensive procurement platforms, concluded at the Le Bourget Exhibition Center in Paris. Representatives from the Sales 6 of the International Trade Department attended the event, engaging with over 30 professional clients from various countries and regions. Among them, 3-5 high-quality clients expressed clear intentions to place orders, laying a solid foundation for future business opportunities.

Organized by Messe Frankfurt, the expo brought together leading manufacturers and suppliers from the global textile industry. It serves as a vital trade platform connecting the mid-range market and covering the entire supply chain. During the event, the sales team demonstrated exceptional professionalism and enthusiasm, attracting significant interest in lightweight fabrics and laser-embroidered products. These offerings, known for their affordability and unique craftsmanship, garnered high levels of inquiries and sample requests. The majority of visiting clients were professional wholesalers and branded apparel companies, who placed a strong emphasis on product quality and supply chain reliability.

Beyond being a successful trade engagement, the expo also provided valuable market insights. Client feedback highlighted the need for more comprehensive and detailed product catalogs, as opposed to simple, lightweight brochures. A well-curated, extensive catalog showcasing a diverse range of styles would better meet client needs and unlock deeper collaboration potential.

This trip to Paris not only effectively promoted the company’s products and established new client connections but also offered a closer look at the latest trends in the European market. Armed with these valuable experiences and feedback, the team is committed to continuously optimizing products and services, driving market growth, and achieving greater success.